Air Source Heat Pump Water Heaters from Flexiheat UK
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Privacy Policy

Privacy Policy

Last updated: 4 September 2026

This Privacy Policy explains how Flexiheat UK Limited, operating the website airsourceheatpumpwaterheaters.com, collects, uses, stores and protects your personal information when you visit our website, contact us, request information, obtain a quotation, purchase a product or otherwise interact with us.

We take the protection of your personal information seriously and are committed to handling it responsibly and in accordance with applicable UK data protection legislation.

This website is intended primarily for adults seeking information about air source heat pump water heaters, domestic hot water heat pumps, heat pump cylinders and related products. It is not intended for children, and we do not knowingly collect personal data relating to children.

1. Who We Are

Flexiheat UK Limited is a company registered in England and Wales under company number 10086380.

Our registered office is:

Flexiheat UK Limited
Unit 49 Azura Close
Woolsbridge Industrial Estate
Three-Legged Cross
Dorset
BH21 6SZ
United Kingdom

For the purposes of UK data protection legislation, Flexiheat UK Limited is the data controller responsible for personal information collected through airsourceheatpumpwaterheaters.com.

You can contact us regarding privacy or data protection matters using:

Email: sales@flexiheatuk.com
Telephone: 01202 822221

2. Personal Information We May Collect

The information we collect depends on how you use our website and interact with us.

Information you provide directly

You may provide personal information when you:

  • Submit an enquiry through our website

  • Request a quotation

  • Contact us by telephone or email

  • Ask for technical or product information

  • Purchase or enquire about a product

  • Request delivery information

  • Communicate with our customer service or sales team

This information may include:

  • Your name

  • Company name

  • Email address

  • Telephone number

  • Billing or delivery address

  • Details of the product or service you are interested in

  • Information relating to your enquiry or project

  • Order and transaction information

  • Payment method information where applicable

  • Correspondence between you and Flexiheat UK Limited

We will only request information that is reasonably necessary for the purpose for which it is being collected.

3. Information We Collect Automatically

When you visit airsourceheatpumpwaterheaters.com, our website, hosting systems, server logs, and associated technologies may automatically collect certain technical information.

This information may include:

  • Your IP address

  • Browser type

  • Browser language

  • Device type

  • Operating system

  • Approximate access time

  • Pages viewed

  • How you navigate through the website

  • The page or website that referred you to our website

  • Cookie identifiers

  • Other technical information relating to your browser or device

We may use this information to operate, maintain, secure and improve our website and to understand how visitors use it.

Where appropriate, information may be aggregated or anonymised so that individual visitors cannot reasonably be identified.

4. Cookies

airsourceheatpumpwaterheaters.com may use cookies and similar technologies to help the website operate correctly and to understand how visitors interact with it.

A cookie is a small text file stored on your computer, tablet, smartphone or other device when you visit a website.

Cookies may be used for purposes including:

  • Enabling essential website functions

  • Remembering website preferences

  • Maintaining website security

  • Understanding how visitors use our website

  • Measuring website performance

  • Improving the usability and effectiveness of our website

Where consent is required for non-essential cookies, we will seek your permission before those cookies are placed on your device.

You can also control or delete cookies through your browser settings. Blocking certain cookies may affect the way some parts of the website operate.

For general information about cookies, you can visit www.allaboutcookies.org.

Please also refer to our Cookie Policy, where available, for more detailed information about the cookies used on this website.

5. How We Use Your Personal Information

We may use your personal information for the following purposes.

Responding to enquiries

We use the information you provide to:

  • Respond to your questions

  • Provide product information

  • Provide technical information

  • Prepare quotations

  • Discuss your hot water requirements

  • Recommend appropriate products where requested

Our lawful basis will normally be our legitimate interests in responding to enquiries about our products and services or taking steps at your request before entering into a contract.

Processing orders and supplying products

Where you purchase products or services from us, we may use your information to:

  • Process your order

  • Arrange payment

  • Arrange delivery

  • Communicate regarding your order

  • Provide product or technical documentation

  • Provide after-sales support

  • Deal with warranty or service enquiries

The lawful basis for this processing is usually the performance of a contract.

Customer service

We may use your details to provide customer support, respond to technical enquiries, deal with complaints or resolve issues relating to products or services supplied by us.

Depending on the circumstances, our lawful basis may be performance of a contract or our legitimate interests in providing appropriate customer service.

Improving our website and services

Technical and website usage information may be used to:

  • Understand how visitors use our website

  • Identify technical problems

  • Improve website performance

  • Improve navigation and user experience

  • Improve our products, information and services

  • Protect our website against misuse or security threats

Our lawful basis will generally be our legitimate interests in operating and improving our business and website.

Fraud prevention and legal compliance

We may process information where necessary to:

  • Prevent or detect fraud

  • Protect our business and customers

  • Establish, exercise or defend legal claims

  • Comply with tax, accounting or other regulatory requirements

  • Respond to lawful requests from government authorities or law enforcement agencies

The lawful basis may be our legal obligations or our legitimate interests, depending on the circumstances.

6. Marketing Communications

Where permitted by law, we may use your contact information to tell you about products, services or information that we believe may be relevant to you.

Where consent is required, we will ask for your consent before sending marketing communications.

You can ask us to stop sending marketing communications at any time by:

  • Using the unsubscribe option contained within a marketing email, where available

  • Emailing sales@flexiheatuk.com

  • Calling 01202 822221

Stopping marketing communications will not prevent us from contacting you regarding an existing enquiry, quotation, order, contract, delivery, warranty matter or other service-related issue.

7. Who We May Share Your Information With

We do not sell your personal information.

We may share personal information with organisations that assist us in operating our business or providing products and services.

These may include:

  • Website hosting providers

  • IT and website support providers

  • Professional advisers

  • Accountants and auditors

  • Marketing or website service providers

  • Payment processing providers

  • Delivery and logistics companies

  • Manufacturers or suppliers where necessary to fulfil an order or technical enquiry

  • Fraud prevention organisations

  • Law enforcement agencies

  • Government authorities or regulatory bodies where legally required

Service providers are only given access to information where reasonably necessary for them to perform the relevant service.

We may also disclose information where required by law or where reasonably necessary to protect our legal rights, our customers, our employees or our business.

8. International Transfers

Where possible, we seek to ensure that personal information is processed within the United Kingdom or other jurisdictions offering appropriate data protection safeguards.

Some website, hosting, communications, analytics or technology service providers may operate internationally.

Where personal information is transferred outside the United Kingdom, we will take appropriate measures where required to ensure that the information receives an appropriate level of protection in accordance with applicable UK data protection legislation.

9. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

The length of time information is retained may depend on:

  • The nature of your enquiry

  • Whether you become a customer

  • The products or services supplied

  • Warranty requirements

  • Accounting and taxation requirements

  • Legal or regulatory obligations

  • The need to resolve disputes

  • The need to prevent fraud

  • The need to establish or defend legal claims

We may retain certain information after an enquiry or customer relationship has ended where this is reasonably necessary to comply with legal or regulatory requirements.

When information is no longer required, we will take reasonable steps to delete or anonymise it.

10. Keeping Your Personal Information Secure

We use appropriate organisational and technical measures designed to protect personal information against:

  • Accidental loss

  • Unauthorised access

  • Unauthorised disclosure

  • Alteration

  • Misuse

  • Destruction

Access to personal information is restricted to employees, contractors and service providers who have a legitimate business reason to access it.

People processing personal information on our behalf are required to handle it appropriately and confidentially.

We also maintain procedures for dealing with suspected personal data breaches and will notify affected individuals and the appropriate regulatory authority where we are legally required to do so.

11. Your Data Protection Rights

Depending on the circumstances, UK data protection legislation gives you a number of rights regarding your personal information.

These may include the right to:

Request access

You can ask for confirmation that we process your personal information and request a copy of the personal information we hold about you.

Request correction

You can ask us to correct personal information that is inaccurate or incomplete.

Request deletion

In certain circumstances, you can ask us to delete personal information we hold about you.

This right does not apply where we have a lawful reason or legal obligation to retain the information.

Object to processing

You may have the right to object to certain processing carried out on the basis of our legitimate interests.

Restrict processing

In certain circumstances, you can ask us to restrict the way we process your personal information.

Data portability

Where applicable, you may have the right to receive personal information you have provided to us in a structured, commonly used and machine-readable format or ask us to transfer that information to another organisation.

Withdraw consent

Where we rely on consent to process your personal information, you can withdraw that consent at any time.

Withdrawal of consent will not affect processing carried out lawfully before consent was withdrawn.

Stop direct marketing

You have the right to ask us to stop using your personal information for direct marketing at any time.

12. How to Exercise Your Rights

If you wish to exercise any of your data protection rights, please contact us:

Email: sales@flexiheatuk.com

Telephone: 01202 822221

Post:

Flexiheat UK Limited
Unit 49 Azura Close
Woolsbridge Industrial Estate
Three-Legged Cross
Dorset
BH21 6SZ
United Kingdom

We may need to request sufficient information to confirm your identity before responding to a request. This is intended to ensure that personal information is not disclosed to someone who is not entitled to receive it.

We may also ask you to provide further information to help us identify the personal information to which your request relates.

We aim to respond to legitimate requests within the timescales required by applicable data protection legislation.

13. Third-Party Websites

Our website may contain links to websites operated by manufacturers, suppliers, industry organisations or other third parties.

If you follow a link to another website, that website will have its own privacy practices and policies.

Flexiheat UK Limited is not responsible for the privacy practices, security or content of third-party websites. We recommend reviewing the privacy policy of any external website before providing personal information.

14. Keeping Your Information Up to Date

It is important that the personal information we hold about you is accurate and current.

Please contact us if your personal information changes or if you believe that information we hold about you is incorrect.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

  • Changes to the website

  • Changes to our business

  • Changes to the services we use

  • Changes to our processing activities

  • Changes to applicable data protection requirements

The latest version will be published on airsourceheatpumpwaterheaters.com.

The date shown at the top of this page indicates when this Privacy Policy was last updated.

16. Contact Us

If you have any questions regarding this Privacy Policy or how Flexiheat UK Limited handles your personal information, please contact:

Flexiheat UK Limited
Unit 49 Azura Close
Woolsbridge Industrial Estate
Three-Legged Cross
Dorset
BH21 6SZ
United Kingdom

Email: sales@flexiheatuk.com
Telephone: 01202 822221

17. Lawful Bases Explained

Legitimate Interests

Legitimate interests means the interests of Flexiheat UK Limited in operating and managing our business so that we can provide customers and website visitors with appropriate products, information, service and a secure website experience.

Where we rely on legitimate interests, we consider the potential effect of the processing on your rights and interests.

Performance of a Contract

Performance of a contract means processing personal information where it is necessary to perform a contract with you or to take steps at your request before entering into a contract.

For example, this can include processing information to prepare a quotation, process an order, deliver a product or provide customer support relating to a purchase.

Legal Obligation

Legal obligation means processing personal information where it is necessary for us to comply with a legal or regulatory requirement that applies to Flexiheat UK Limited.

Consent

Consent means that you have given us clear permission to process your personal information for a particular purpose.

Where we rely on consent, you may withdraw that consent at any time.